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What's Good for Business ...  

There was a time when business took care of business … and social responsibility belonged to the worlds of government and not-for-profit organizations.

But that’s all changing. Spurred by the baby-boomer generation now in their 50-60s, smart organizations know you cannot separate doing good business from doing good. More businesses have adopted social-responsibility goals that encompass the environment, the needy, the community. They’ve learned that doing good benefits everyone, including themselves and their employees.  

It doesn’t hurt that clients learn your company is behind a clean-water initiative or a school breakfast program. 

Underlying all this is more than simple enlightened self-interest.  It’s a burgeoning fascination with spirituality and it’s everywhere.  “Chicken soup” and care-of-the-soul books top the best seller lists.  “Angels” show up on TV and in the movies.  There’s something going on and it’s being driven by baby boomers who have come face to face with their mortality … as well as that of their parents. 

We’ve come to expect the organizations we work for to reflect that emerging spirituality.  We expect a lot of US in bUSiness. That means we require organizations that value — and even cherish — the lives we have away from the workplace.  

Ultimately, we need to work for organizations to which we can point with pride as being involved and caring about the community and doing good.